Our Services Are Designed to Take Your Local Business to the Top of the Internet
Website Services
Keyword Research and Profiling
Keywords are really the heart of the matter when it comes to interenet marketing. Before you invest a tremendous amount of energy and money in your online business you need to know which keywords are going to produce the most profit for you. It is important to understand that this is an ongoing process and one that must be refined for each aspect of internet marketing you engage in. For example, your keyword lists for article marketing, video marketing and pay-per-click marketing will be different from each other and from your base website keyword profile and will each likely necessitate the modification and expansion of your website. Our goal at Aggressive Internet Marketing is to keep you on the right keyword track each step of the way.
Business Naming and Domain Selection
Depending on the nature of your business and your goals, naming and domain selection can be the first crucial step. If you have just one product to promote that would lead in one direction. If you are trying to create brand recognition, that could lead in a different direction. And in all cases the choices you make should be made with your base keywords firmly in mind. If you need it, Aggressive Internet Marketing is here to assist you in this important process.
Website Search Engine Optimization (“Onsite SEO”)
Once your name and keywords are in place your website must be structured correctly. It doesn’t matter if you are starting from scratch or already have a website – there are dozens of little details in setting up the infrastructure of your site (even before you get to the content) that can help or hurt you in getting the search engine rankings you need. Do it right from the beginning with Aggressive Internet Marketing.
Website Creation
Here at Aggressive Internet Marketing we love blogs. Blogs give you a better chance at achieving and maintaining high SERP (Search Engine Result Page) rankings. Blogs are extrodinarily flexible and can easily accommodate virtually any online business style or need. While installing a blog is easy, getting it set up just right is a bit more challenging. We at Aggressive Internet Marketing will make sure it is all done right.
Custom Graphic Design (Logo, Header, etc.)
While we feel that too much emphasis is placed on design and appearance this does not mean that your website shouldn’t look good. We work with a number of professional graphic designers who can develop graphics that are attractive and effective in achieving the more important goals of your site (lead generation, providing high quality information to propects and making sales).
Website Content Creation
Your well designed, correctly structured and SEO’d website is nothing until it has your well written, keyword rich content. If you are unable to produce this content yourself (usually the best option) we can help you. We work with professional web content writers who can take your ideas and concerns and turn them into effective, relevant and high quality web pages for your site.
Website Maintenance
Anyone who has a website (blog or not) soon learns that there is always something more that needs to be done. Business changes, product changes, new services or products, expansion into new keyword areas…these things and many more result in changes that need to be made. Aggressive Internet Marketing has the resources to keep your website accurate and vibrant.
Landing Page Design
You may not even know what a landing page is at this point. Not to worry. The more products and services you have the more likely it is that you will need a unique page for each of them. This is where visitors will “land” as you use various traffic generation techniques to promote these products and services. There are certain things a landing page should and should not have to be most effective in turning visitors into buyers. Aggressive Internet Marketing will make sure your landing pages are on target.
Autoresponder & Email Marketing Set Up
For most small business the real and highest purpose of your website is to generate leads – to capture as many as possible of the 98% or so of visitors to your site who will not initially buy a product or sign up for a service. To accomplish this you need a lead capture and follow up system that turns these leads into paying customers. Your autoresponder and email marketing program will do this for you. There are many ways and services to help you accomplish this and Aggressive Internet Marketing will help you find the best solution for your goals.
Information Product Creation
One of the best ways to get visitors to sign up for your lead program is to offer a free incentive. A simple information product (an ebook) that answers questions or solves problems for your website visitors is usually the best way to do this. Aggressive Internet Marketing can create as many of these products as you need.
Newsletter Design
Once you have brought your visitors into your lead program you will send them emails using your autoresponsder. An excellent addition to this development program is a newsletter. We can help determine if this is a good option for your business and help you implement it if you want.
Getting Visitors to Your Website
Organic Traffic
Much of the work described above is designed to “optimize” your site in the eyes of both potential customers and the search engines. The better the search engines like your site the higher you will be ranked in the search engine results pages (SERP). The higher you are in the SERPs the more free (organic) traffic you will get from them.
There are many “offsite” methods of improving your search engine rankings and thus your organic traffic. In addition, there are some paid methods of internet marketing that can be very effective in driving buyers to your site. Here are some of the most important organic and paid methods that Aggressive Interent Marketing can help you with.
OK, now we have your website set up and working and a way to capture and develop leads as your site visitors come. Since you have done everything above correctly you will start moving up the organic search engine rankings and will generate some excellent traffic that way. But now we have to focus on getting even more traffic to your site and as quickly as possible.
(The first three items here are all part of our Local Search Optimization service. This is of such great importance to all local businesses that we have a seperate website just on this topic: www.LocalSearchOptimizationNow.com.)
Local Search Optimization
All of the major search engines (Google, Yahoo & Bing) offer an amazingly easy opportunity for local business to generate traffic day-after-day, month-after-month, year-after-year. They have reserved the number one position on search result pages (SERP) for local businesses anytime someone searches with a geographic modifier (city name, zip code, etc.). This is like being handed thousands of dollars (or much more) every month for local businesses smart enough to see the opportunity and run with it. Aggressive Interent Marketing and our sister site, Local Search Optimization Now, will guarantee you a top spot in the local search results.
Directory and Review Site Citation Creation
A significant part of ranking high in the local search results is based on the number of directory and review sites that your business shows up in. We are able to get you listed in over 150 of the most important directory and review sites. We have chosen these sites carefully because over time their information is fed out to literally thousands of other sites so that your business appears to be extremely important and relevant to the search engines.
Generating Positive Reviews Online
Online reviews are becoming an ever more important part of determining which local businesses are ranked high in the local search results. We will train you in how to motivate your clients to give you these positive reviews online.
Traffic Generation with Article Marketing
Getting published online is easy and incredibly effective in both generating traffic and boosting your organic search results in the search engines. Aggressive Internet Marketing can implement a complete online publishing (article marketing) campaign for your business.
Traffic Generation with Video Marketing
Article marketing is second only to video marketing in generating traffic and boosting your organic SERP rankings. Video has become perhaps the dominant force for selling on the internet. Most people are intimidated by the idea of creating and marketing videos. Aggressive Interent Marketing has a simple approach and program that will take all of the hassle out of this for you.
Traffic Generation with Social Marketing
Recently Facebook surpassed Google for the number of total pages served in one month. Also, Google has started indexing Twitter “tweets”. What this means is that social marketing has become one of the dominent channels for local businesses on the interent. The problem is that few online marketers, and fewer still local business owners, understand how to leverage social media for business and sales. Aggressive Internet Marketing is prepared to set up your social media virtual real estate and act as your social media manager.
Traffic Generation with Backlinking
The traffic generation techniques listed above offer multiple benefits. One of these is creating backlinks to your site. Along with you website SEO, backlinks are crucial in determining how your website pages are ranked in Google and the other search engines. We offer an additional backlinking program designed to create clusters of high value backlinks that will get your website ranked on the first page of Google for specific keywords rapidly.
Traffic Generation with Adwords/Pay-Per-Click (PPC) Marketing
Gone are the days when PPC was a simple a cheap method that could bring in all the clients you wanted. Despite having grown far more complicated and expensive PPC can still be an important channel when used to strategically target high value consumers who would be hard to reach by other methods. Visit Aggressive Internet Marketing’s other sister website – Adwords Management Solutions – for more information.
Lead Generation Websites
If your business is historically lead based (e.g., real estate, insurance, etc.) Aggressive Internet Marketing has a lead generation program that can radically increase the number of quality leads you receive every week. Aggressive Internet Management can create and promote keyword specific lead generation sites that will pull motivated buyers to your doorstep week in and week out.
Mobile Website Creation
These traffic generation techniques are largely based on the idea of placing your business in the midst of existing traffic streams. Smart phones, iPhones and the Android phone have created another such stream. Local businesses can benefit tremendously by having a .mobi website. Aggressive Internet Marketing can set this up for you in no time at all.
Direct Selling On the Internet
Online Sales Outlets
Much of our discussion has focused on optimizing YOUR website and getting traffic to YOUR website. But one of the ideas we help our clients understand is that you are in no way limited to just one website. Sometimes it makes sense to set up special websites for particular products or services. Sometimes it makes sense to set up websites that have only one function, such as our lead generation websites. And sometimes it makes sense to piggy-back on other extremely successful websites.
There are many such successful websites, but four stand out – especially for those of you who are selling products. Ebay, Amazon, Yahoo and Paypal all offer amazing opportunities to sell your products (and sometimes services as well). Sometimes you might sell products individually, but you could also set up an independent store on any or all of these websites. Aggressive Internet Marketing is prepared to help you with the options that are best for you.